OUTAthletics Crushes Its Fundraising Goal with
Unique Virtual Fitness Challenge
a conditioning exercise in which a person squats, places the palms of the hands on the floor in front of the feet, jumps back into a push-up position, in some cases completes one push-up, returns to the squat position, and then jumps up into the air while extending the arms overhead
Looking for something outside of the traditional run/walk/ride event model, OUTAthletics thought about what physical fitness activity could be accessible, challenging and engaging for all of its stakeholders. They decided on a Burpee-a-Thon, asking supporters to join them to show their pride (and allyship) by completing as many burpees as they can in 10 minutes, and to collect pledges and donations based on their burpee output. To further engagement and impact, they set up a live stream for participants, as well as offered a number of fundraising incentives for those that hit designated fundraising levels.
Within days, over 90 participants signed on and created their fundraising page on Pledge It’s free peer-to-peer fundraising platform. With its built in social share features, as well as one-of-a-kind automated email capability, participants saw pledges and donations, along with inspiring messages of support, rolling in on the Community Activity Board