OUTAthletics Crushes Its Fundraising Goal with

Unique Virtual Fitness Challenge

Definition of burpee (bur-​pee)/(bər-pi) 


a conditioning exercise in which a person squats, places the palms of the hands on the floor in front of the feet, jumps back into a push-up position, in some cases completes one push-up, returns to the squat position, and then jumps up into the air while extending the arms overhead



What is a Burpee-A-Thon?

Without the ability to congregate in person to celebrate and fundraise for National Coming Out Day, OutAthletics faced a major challenge. The organization turned to Pledge It, and it’s one-of-a-kind performance based functionality, to create a fun and unique virtual fitness challenge to engage it’s supporters and stakeholders from around the world.

Looking for something outside of the traditional run/walk/ride event model, OUTAthletics thought about what physical fitness activity could be accessible, challenging and engaging for all of its stakeholders. They decided on a Burpee-a-Thon, asking supporters to join them to show their pride (and allyship) by completing as many burpees as they can in 10 minutes, and to collect pledges and donations based on their burpee output. To further engagement and impact, they set up a live stream for participants, as well as offered a number of fundraising incentives for those that hit designated fundraising levels.


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Within days, over 90 participants signed on and created their fundraising page on Pledge It’s free peer-to-peer fundraising platform. With its built in social share features, as well as one-of-a-kind automated email capability, participants saw pledges and donations, along with inspiring messages of support, rolling in on the Community Activity Board


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The End Results

With a total of 12,119 burpees performed from the 90+ participants, OUTAthletics crushed its $20,000 fundraising goal by 150%, raising $30,000, and created a totally new and repeatable signature event that will deliver invaluable recurring revenue with minimal, to zero cost and effort, other than the burpees of course!


Interested in learning more, let's talk about your fundraising needs!