Students for Senegal has a mission of expanding access to education in the West African nation of Senegal by building learning centers, providing education supplies and promoting cross cultural exchange. The organization is led by high school students who had an idea to partner with their local town government for the 2018 Turkey Trot 5k Race. Students for Senegal and the town offered free race entry for students if they raised at least $50 through their Pledge It campaign with incentives if they raised more.
The students who run the club recruited their family and friends to raise money by joining Pledge It as individual Fundraisers and then asked for donations from their contacts through the Fundraiser Auto-Engagement tool. This ability to leverage individual fundraiser's expanded each students network in a simple, clean, intuitive interface that was vital to the success of the fundraising initiative.
